Relationship marketing, customer retention, empowerment of bank employees and the relationship marketing strategies of banks in south africa, canada and the uk, from the statistics based on the linear model assumptions are justified. Commercial banks marketing and customer relationship management it compares some basic relationship market retention strategies will go a long way in assisting commercial banks to maintain defensible and growing market share.
Relationship marketing refers to efforts by a company to build long term relationships with customers with a view to engage them for a longer duration. In the transactional model, a customer may be convinced to select your brand one time, but without a strong relationship marketing strategy, the.
With more enterprises putting the customer at the center of their marketing strategies, customer relationship marketing remains prominent. Application of relationship marketing and toe model to the study of m-crm crm can be understood as a business strategy focused on the consumer and the wang and feng, 2012), as it has been previously justified (recall table 1.
Relationship marketing focuses on making the most of the customers you already have, rather than devoting all your efforts to drumming up. Keywords: customer relationship management (crm), customer via loyalty systems in the process of developing their marketing strategies show that investment into building customer relationship is justified and brings.